The Strategies​ behind The birds, the bees, and me

My Strategy Post.


Hoping to create a user experience (UX) that heightens the experience and fulfills the needs of the audience, I started my blogging process by researching similar blogs to my idea.

The readability of a blog is crucial when trying to engage an audience. With so much content online it is vital to have no visual barriers between your blog and its audience. Inspired by Emily Underworld’s  use of bullet points, I mimicked her style to allow easy communication of facts and keep an informal, uncondescending tone. Sharing information such as tips on “helping bees through winter” signifies that my blog is valuable and useful as it not only entertains but also informs.

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Emily Underworld’s use of bullet points.
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My use of bullet points to convey information to my readers.

Including direct address and questions within blog posts encourages interactions from my audience, therefore keeping my users as a focus. Bee Keeping Like a Girl influenced my blogger-reader interactions as she often ends posts encouraging feedback.

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Bee Keeping Like a Girl’s use of questions to connect with her audience.
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My use of questions to engage my audience and encourage participation.

Many blogs identify their audience with the use of jargon, I intimated this use of subject-specific language, to clearly define and connect with my audience. However, the majority of information was presented in colloquial and conversational tones, as conventional of a blog.

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Use of the jargon (DSLR) to connect with my audience.

My links to the blog’s social networking sites placed on my blogs front page are similar to A Little Button’s design. This use of social media also makes my blog findable and increased Search Engine Optimization (SEO) through links, keywords, and mentions. This also encourages engagement between the audience and the blog (/blogger).

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A Little Button’s social network links.
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My social network links.

At first, I designed my blog with green tones that were symbolic of nature, to represent my blog’s theme. However, this would have created a barrier between my blog and certain users, such as those with readability issues, in particular, those who are colour blind.

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Green outline on my blog to represent my nature theme.

After considering this I opted for a green banner round my blog to reiterate the theme of nature while keeping a traditional white background and black font.

Author: thebirdsthebeesandme

A 19-year-old​ nature-loving student in Cardiff.

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